| Category of Personal Data collected | What this means |
| Identity Data | First name, last name, or similar identifier, title, image, or other forms of identification. |
| Contact Data | Your home address, work address, billing address, email address and telephone numbers. |
| Content Data | Any content you post to the Services not already included in another category, including without limitation, questions, preference settings, answers, messages, and other contributions on the Services, and metadata about them (such as when you posted them) ( "Content"). |
| Marketing and Communications Data | Your preferences in receiving marketing from us and our third parties and your communication preferences. If you correspond with us by email or messaging through the Services, we may retain the content of such messages and our responses. |
| Behavioral Data | Inferred or assumed information relating to your behavior and interests, based on your online activity. This is most often collated and grouped into "segments." |
| Technical Data | Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. |
| Purpose | Why do we do this |
| Providing, updating, and maintaining our Services, Site and business | To deliver the Services you have requested. |
| Research and development | To enable us to improve the Services and better understand our users and the markets in which we operate. For example, we may conduct or facilitate research and use learnings about how people use our Services and feedback provided directly to us to troubleshoot and to identify trends, usage, activity patterns, areas for additional features and improvement of the Services and other insights. We also test and analyze certain new features with some users before introducing the feature to all users. |
| Communicating with users about the Services | To send communications via email, including, for example, responding to your comments, questions and requests, providing customer support, and sending you technical notices, product updates, security alerts. We may also provide tailored communications based on your activity and interactions with us. |
| Providing customer support | To respond to your requests for assistance, comments and questions, to analyze crash information, to repair and improve the Services and provide other customer support. |
| Enhancing security | To keep our website, our Services and associated systems operational and secure. |
| Marketing, promoting and driving engagement with the Services and third-party products and services | To send promotional communications that may be of specific interest to you, including, for example, by email and by displaying promotions and other information on our Site or other companies' websites. These communications may be aimed at driving engagement and maximizing what you get out of the Services or promoting third-party products and services. You generally can control whether you receive these communications as described in this policy under Marketing Communications Preferences. |
| To comply with applicable law, legal process and regulations and protect legitimate business interests | As we believe is reasonably necessary to comply with a law, regulation, order, subpoena, rule of a self-regulatory organization or audit or to protect the safety of any person, to address fraud, security issues, or to protect our legal rights, interests and the interests of others. |
| Type of cookie | Purpose |
|---|---|
| Analytics and Performance Cookies | These cookies are used to collect information about traffic to our Site and how users use our Site. The information gathered via these cookies does not "directly" identify any individual visitor. However, it may render such visitors "indirectly identifiable". This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access our Site. The information collected is aggregated and anonymous. We use this information to help operate our Site more efficiently, to gather broad demographic information and to monitor the level of activity on our Site. We use a number of different tools including Google Analytics, Hubspot, FB pixels. |
| Recipients | Why we share it |
|---|---|
| Service Providers | Our service providers provide us support for our Services, including, for example, website development, search engine, hosting, maintenance, backup, storage, virtual infrastructure, analysis, identity verification, background and compliance reviews, and other services for us, which may require them to access or use Personal Data about you. |
| Professional Advisers | Our lawyers, accountants, auditors and insurers may need to review your personal data to provide consultancy, compliance, banking, legal, insurance, accounting and similar services. |
| Legal and Taxing Authorities, Regulators and Participants in Judicial Proceedings | YourPhotos may disclose your Personal Data if we believe it is reasonably necessary to comply with a law, regulation, order, subpoena, rule of a self-regulatory organization or audit or to protect the safety of any person, to address fraud, security or technical issues, or to protect our legal rights, interests and the interests of others, such as, for example, in connection with with the acquisition, merger or sale of securities or a business (e.g. due diligence). |
| Researchers | To enhance the public understanding of patterns and trends in the markets served by or Services, we may provide Personal Data to third parties under confidentiality obligations such as, for example, academics or contractors for research purposes. |